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Effective marketing strategies during the pandemic
Sep 16, 2020

Economies across the world have been significantly affected by the pandemic. Consumers are watching their spending more carefully than they used to while at the same time, people’s spending hasn’t necessarily decreased; it has merely shifted to purchase different goods. This changing consumer behavior has forced companies to diversify their offerings and reevaluate their marketing strategies. To adapt, the marketing focus of many businesses has shifted. Companies are putting more effort into developing their relationships with existing customers and connecting on a more personal level with their prospects....